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Okay, trying something that I said I am not a big fan of - blind tastings, because I think branding is part of the overall enjoyment of a whiskey experience.

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That said, since all three of these are the same brand, and I did have my inner bias already on which of these I thought would stand out, it was time to put them into glasses and test my taster to see if I could find the differences and get a sense of what I liked or disliked about each.

The results surprised me a little. And yes, there is a difference between these three, beyond the proofs, even though I believe all three come from the same 80% corn, 12% barley, 8% rye mash bill.

The competitors are: Jack Daniel's Sinatra at 45% ABV (cost around $150) Jack Daniel's Single Barrel at 47% ABV (cost around $47) Jack Daniel's Jimmy Bedford Master Distiller at 43% ABV (I paid $30)

See what you think and if you agree or disagree.